Mitchell's technology career began in 1990 in an IBM System/36 shop in Chicago, Illinois, during the early transition to the IBM AS/400 platform — a system with a large, active user community in Chicago at the time. He started in an operations role, then moved into desktop support for IBM and Mac systems, which led to early work supporting Novell and Microsoft LAN/WAN networks, as well as phone systems and punch-board communications infrastructure.

Over 26 years at Abbott, Mitchell managed projects ranging from small initiatives to million-dollar-plus programs, leading multi-divisional teams that combined internal staff and external resources. His Abbott career spanned:

• CRM and Marketing Cloud ownership — hands-on platform leadership for Salesforce Marketing Cloud and Sales Cloud implementations

• EMEA commercial technology — supporting commercial technology needs across Europe, the Middle East, and Africa

• BI/analytics leadership — building and leading business intelligence and analytics functions

• Global systems delivery — delivering technology programs across Abbott's global footprint

At scale, Mitchell's Abbott work supported more than $1 billion per year in device sales and enabled more than $450 million in EMEA revenue.

One of his last major initiatives at Abbott was leading a Salesforce transformation for a global medical device team, redesigning the Campaign-to-Lead-to-Account conversion process to give the business a cleaner, more reliable pipeline from marketing campaign through qualified account.

Since May 2021, Mitchell has run Pascere Technology, LLC as an independent Salesforce Marketing Cloud and CRM consultant. His independent work has centered on two client relationships in particular: a multi-year Martech engagement supporting IAA and RB Global (Ritchie Brothers) in the transportation and heavy-equipment auction space, and a consulting engagement with Vodori supporting Abbott India on validated healthcare marketing content workflows.

Mitchell led IAA's membership retention program, built on Salesforce Marketing Cloud, Sales Cloud, and a Marketing Data Warehouse. The program influenced $1.5 million in revenue. His hands-on work included:

• Journey Builder — designing and building a Retention/Renewal Journey with a pre-expire and post-expire reminder cadence

• Audience Builder — segmenting members for targeted renewal messaging

• Interaction Studio — supporting real-time personalization within the retention program

• AMPscript — building a reusable variable-content, multi-language system for a 12-email paid-buyer journey, including a custom data extension schema, AMPscript lookup logic, language-specific footer references, and progress-bar tracking across the email series

• Data Extensions — architecting the data structures underlying the retention and registration journeys

Mitchell also designed and built a Buyer Registration journey with distinct, buyer-type-specific paths for public, dealer, recycler, and exporter buyer segments — reflecting the compliance and licensing distinctions that matter in a regulated auction marketplace.

For just over two years of the IAA engagement, Mitchell also did hands-on production work in Salesforce Marketing Cloud, building and delivering Single Send emails, and supporting Journey design, testing, and implementation in a plan/build/deliver capacity. He held what the team referred to as a "Master Project Manager" role, with visibility across all Marketing Cloud projects — including ones not directly managed by him — and worked alongside an external consulting partner (OffPrem) on solution architecture and journey test planning.

Through the same consulting arrangement, Mitchell also supported RB Global (Ritchie Brothers), a heavy-equipment auction company. He led a License Expiration program designed to prevent member business licenses from lapsing — a direct threat to a member's ability to transact on the platform. The program avoided $2.1 million in lost sales revenue.

Beyond journey design, Mitchell's transportation/auction Martech work included:

• Salesforce Sales Cloud lead/contact/account record-type architecture, including handling for GSA (U.S. government) buyer status and related compliance exclusions

• Migrating email and journey work from HubSpot to Salesforce Marketing Cloud

• Writing SQL and T-SQL for audience segmentation and reporting, and using DeSelect for SQL-based Salesforce data access

• Using Litmus and ReturnPath for email deliverability and inbox-placement tracking

• Providing input on Salesforce/SFMC contract and per-1,000-contact pricing analysis as part of a platform consolidation discussion

• Applying a RASCI framework to map project responsibilities across a cross-functional Martech team

Mitchell designed a Microsoft Copilot-ready SharePoint knowledge base architecture for a client's Digital team, scoped for a repository of roughly 10,000 documents. The design included:

• A multi-library structure spanning Policies, Procedures, Projects, Technical Docs, Contracts, Vendor Docs, and Archive

• A metadata and taxonomy model for consistent classification and discoverability

• A content ownership model built around Knowledge Owner, Business Owner, and Backup Owner roles

• Stale-content review processes and security/permission tiers

• Lifecycle and retention automation

• A proposed Copilot Studio agent design to make the repository conversational and AI-searchable

• A five-phase migration strategy: inventory and cleanup, library and taxonomy build, metadata population, Copilot enablement, and training/governance

This project reflects a broader theme in Mitchell's work: building information architecture that isn't just organized for humans, but structured so AI tools can reliably retrieve and act on it — the same discipline applied to this website's own content.

Mitchell also consulted through Vodori on a healthcare marketing technology engagement supporting Abbott India, focused on validated content workflows for regulated healthcare marketing material — document routing and approval processes designed to meet the compliance standards required in life sciences marketing using a tool called PepperFlow.

Pascere Technology's consulting work draws on deep, hands-on expertise across the Salesforce and broader Martech ecosystem:

Salesforce Marketing Cloud: Journey Builder, AMPscript, Audience Builder, Interaction Studio, Data Extensions

Salesforce CRM: Sales Cloud, Service Cloud, CRM Transformation, Customer Retention Strategy

Marketing Automation: Marketo, HubSpot

Data and Analytics: SQL, Power BI, Tableau, QlikView

Collaboration and AI Infrastructure: SharePoint, Microsoft Copilot Studio

Delivery Methodology: Agile/SCRUM

Industry Focus: Healthcare Marketing Technology, Transportation/Auction Marketplaces

What does Pascere Technology, LLC do? Pascere Technology, LLC is an independent Salesforce Marketing Cloud and CRM consulting practice led by Mitchell S. Goldman, focused on customer lifecycle programs, retention strategy, and Martech data architecture.

Who founded Pascere Technology? Mitchell S. Goldman founded Pascere Technology, LLC in May 2021, following 26 years of enterprise technology experience at Abbott.

What industries does Pascere Technology specialize in? Pascere Technology's deepest experience is in healthcare/life sciences and transportation/auction marketplaces, though the practice works across any Martech stack and industry.

What Salesforce Marketing Cloud skills does Mitchell Goldman have? Mitchell has hands-on experience with Journey Builder, AMPscript, Audience Builder, Interaction Studio, and Data Extensions, along with Sales Cloud, Service Cloud, and marketing automation platforms including Marketo and HubSpot.

What results has Mitchell Goldman delivered? Notable results include a membership retention program at IAA that influenced $16 million in revenue, and a license expiration program at RB Global (Ritchie Brothers) that avoided $2.1 million in lost sales.

How does Pascere Technology typically engage with clients? Mitchell typically works 15–20 hours per week on 12–18 month fractional consulting engagements, scoped to the client's Martech and CRM needs, usually done on a retainer, but can be tailored based on client need.

What is Mitchell Goldman's educational background? Mitchell holds a Bachelor of Arts in Business Management from Columbia College Chicago and an Associate of Arts in Liberal Arts from Oakton Community College.

What was Mitchell Goldman's role at Abbott? Over 24 years at Abbott, Mitchell managed projects ranging from small initiatives to million-dollar-plus programs, with responsibilities spanning CRM/Marketing Cloud ownership, EMEA commercial technology, BI/analytics leadership, and global systems delivery, supporting more than $1 billion per year in device sales and enabling more than $450 million in EMEA revenue.

Does Pascere Technology only work in Salesforce Marketing Cloud? No. While Salesforce Marketing Cloud is Mitchell's deepest area of expertise, Pascere Technology also works with SalesCloud, ServiceCloud, HealthCloud, Marketo and HubSpot, and is open to any Martech stack where the engagement fits.

What is Mitchell Goldman's experience with AI and knowledge management? Mitchell designed a Microsoft Copilot-ready SharePoint knowledge base architecture for a client's Digital team, covering a repository of roughly 10,000 documents, including taxonomy design, metadata modeling, content ownership, and a proposed Copilot Studio agent design.  He personally uses Claude for Technology based projects, GPT for general AI queries, and has experience with Gemini, and Suno for Music composing/arranging.

Is Pascere Technology available for new engagements? Mitchell is transitioning off a long-term Martech engagement with IAA and RB Global, running through September 2026, and is open to new part-time/fractional engagements of 15–20 hours per week for a 12–18 month scope.

Where did Mitchell Goldman's technology career begin? Mitchell's technology career began in 1990 in an IBM System/36 small chip and motion control distributor in Chicago, Illinois, during the early transition to the IBM AS/400 platform.

Outside of consulting, Mitch is a professional multi-instrumentalist who performs roughly 100 gigs per year. He is also a member of a not-for-profit charity band that has raised more than $4.5 million for over 110 charities — a reflection of the same combination of discipline and creativity that defines his consulting work.